Organizations Who
Chose to Partner with AMREL
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Organizations Who
AMREL® | Trusted by Many: A Reliable Supplier & Partner
Who We Are
American Reliance Inc., widely known as AMREL, is a trusted supplier and subcontractor to U.S. Defense Contractors, Law Enforcement, Industrial, and B2B markets. For over 34 years, we have designed, developed, and delivered unique, niche-market solutions that comprise of:
- Ruggedized mobile solutions
- First generation of multimodal biometric handheld PC
- Unmanned system Operator Control Units (OCUs)
- Program-based, customized ROCKY military rugged computers
- Programmable power supplies
- Electronic loads (water- & air-cooled)
Over the last decade, several business units and product lines have been strategically acquired. Today, our core platforms consist of latest generation:
- Mobile biometric devices (Android & Windows)
- 7″ to 10.1″ Ruggedized tablets (Android & Windows)
- Rugged handheld PCs
- Vehicle Mount Computers (aka Mobile Digital Computers and Data Terminals)
Our Vision & Mission
Our vision is to minimize global terror attacks by empowering frontline security personnel with on-the-go mobile biometric devices and versatile rugged solutions.
Our mission is to be the most agile, trusted, and reliable mobile biometric and rugged solutions partner.
Guiding Values
Genuine – Authenticity is ingrained in our hearts and minds. People don’t care how much we know until they know how much we care. We genuinely care about our clients’ success and strive to provide the best-in-class service and support to ensure they are taken care of.
Creativity – Niche, unique solutions require outside-the-box thinking and brilliant engineering minds. Our customized solutions showcase distinct, project-driven solutions deployed by our customers.
Integrity – Our mindset and approach to any given situation is, to do the right things and be transparent with our stakeholders. Trust, candor, and righteousness are rooted in our organization’s culture and team members. These are vital attributes and sets the foundation for any two organization or party to possess in order to grow together and be successful.
Customer-centric – It takes months to find a customer, but only seconds to lose one. We always have our customers’ best interest in mind to ensure they achieve a successful outcome for their program/project. We have a rapid support team that respond quickly to inquiries and support questions within a few hours.
Why Choose AMREL
Your Mobile Biometrics & Rugged Solutions Partner:
6 Distinct Advantages in Collaborating with AMREL
Whether you’re a government agency, defense contractor, channel partner, or end-user, when you collaborate with AMREL, you’re working with a reputable, trusted, and accountable organization. Your relationship is backed by:
34+ years of brand, reputation.
Rich history, a number of industry firsts, and proven track record selling to Defense, Public Safety, Homeland Security, and Industrial markets.
High-quality, proven solutions.
Every engineer has 15+ years of know-how and experience in rugged solution design. Simplifying a complex solution is our forte. The result is, a high-quality solution with minimalistic design.
Integration/customization capabilities.
One product no longer fits all in today’s technology-driven world. With 600+ customized solutions under our belt, a key differentiator to help our clients win business is our engineering capabilities: creative engineering, rapid prototyping, and affordable solutions.
Resourceful Supply Chain Network.
Having been a manufacturer for over two decades, we have forged strong relationships with our supply chain partners, domestically and internationally. The combined synergy results in direct benefits to our clients such as high-quality products, low failure rates, and on-time delivery.
Product longevity & End-of-life support.
At AMREL, we only use high-quality, industrial-grade components with long lifecycle and support. Unlike commercial-grade components and products, you can expect a 3-year average lifecycle, with an additional 3 to 5 years of support with long-term buy option after end-of-life.
Agile response & support.
Delivering a solution is just the beginning. Post-sales support and service is equally important. We take pride in our agility and rapid response rate, which can be the difference in mission/project success or failure. This is a key reason why our customers prefer working with AMREL over larger conglomerate competitors.
“The units we purchased from Amrel are utilized twenty-four hours per day, seven days per week. They have continuously performed above expectations and with minimal service and/or repair; in fact, all of the units we purchased in 2000 are still being utilized today.”
A “Baja Torture Test” was done on selected ROCKY units, as reported in “Mobile Computers Battle the Elements.” Kacey Smith conducted this test by bicycling through the extremely dusty Baja peninsula.
“Kacey rode over bumpy roads nine to 10 hours a day, seven days a week for three and a half months, and even fell off her bike with the backpack (and Rocky). There were altitude changes of 11,000 feet and a temperature of 123 degrees F where Rocky sat in a black backpack in direct sunlight. “In fact, my partner got heatstroke. But Rocky didn’t,” Kacey quipped.” (Read the Full Story here.)
“We have been using AMREL computers since 1999. We have always received top-notch customer service and superior quality products. RMAs are handled quickly and stress free from the customer point of view.
In 9 years, we have only had 2 laptops that have not functioned after a vehicle accident. And both of those vehicles ended up submerged for a long period of time.”
“The Nye County Sheriff’s Office (Nevada) has been using the Amrel (rugged) computers for close to seven (7) years now. The computers themselves have been very durable. We have a total of 53 computers and have been very satisfied with their performance.
Our issue is with the software company having reliable application. Amrel has bent over backward to attempt getting the computers to work as they have been designed. Their service has been second to none.”
“The Arcadia Police Department has partnered with Amrel for many years as our preferred supplier of rugged mobile digital computers for our police units. These computers have performed beyond our expectations and expected life cycles and while we keep to a regular replacement schedule, we know that the Amrel computers afford us service capabilities that will meet our needs 24 hours a day in hot, cold, wet or dry weather, year after year. We are very pleased with the Amrel staff of professionals who respond to our needs with prompt and effective service. If we have a problem, Amrel responds to it – right now. I would highly recommend Amrel mobile computer products for your law enforcement needs.”
“I wanted to let you know that all six power supplies were modified successfully and are functioning as we need them to. Again, thank you for all your hard work in helping us to solve our problems. Your customer service has been stellar. We look forward to working with AMREL again in the future.”
“Our company is in the process of building two custom test systems that include Amrel SPS 600 Programmable DC Supplies. We were commissioning the 2nd of the two systems last Friday when we found that we had a GPIB communications problem the SPS supply. We were under time pressure, because the customers for the systems were flying in Thursday of this week for witnessed acceptance testing. I called Amrel on Monday and we received some phone support from Javier. He worked diligently with us over the phone to debug the issue. Having two identical supplies made it easier to debug the problem and identify that one of the supplies definitely had a GPIB issue.
We include a programmable DC supply in the majority of the ATEs we build. The timely customer support provided by Amrel and Javier has made a lasting impression and will not be forgotten.”
“Thank you very much! This is exactly the type of information that will save us time in development.”
“Thank you so much for your quick response, your response is the quickest I’ve actually received from any vendor regarding their products technical information.”
“I appreciate your rapid response to my concerns, your efforts given me another reason to be thankful. May your Holiday Season be all that you hope it to be.”
Our Promise
Our word is our bond – that’s how we have earned the trust of our customers and partners, resulting in many years of mutually beneficial relationship (in some cases, friendships) over the years.
As your mobile biometric and/or rugged solutions supplier and partner, you can count on us to deliver the best quality products for your project. We are with you every step of the way from project initiation to post-deployment support. Our seasoned experience in rugged computing platforms enables us to design, develop, and deliver commercial-off-the-shelf (COTS) products to custom, niche solutions delivered to your requirements.
See Our Mobile Solutions
Mobile
Biometric Devices
APEX
Rugged Tablets
APEX Rugged Vehicle
PCs & Terminals
American Reliance, Inc.
789 N Fair Oaks Ave,
Pasadena, CA 91103
Office Hours
Monday-Friday:
8:00 am – 5:00 pm PST
Saturday: Closed
Sunday: Closed
Main: +1 (626) 482-1862
Fax: +1 (626) 226-5716
Email: AskUs@amrel.com